Glossy is best for business cards with photos, and they’re also typically more durable than matte. Glossy finish: For a smooth and shiny finish, choose a reflective glossy finish.
A matte finish provides a clean, professional look and is a good choice if you tend to write notes on your cards as you hand them out. Matte finish: Sometimes called “dull” or “flat,” matte business cards are smooth but don't reflect light.Choosing a finish depends on your brand and design. The higher the number, the thicker and stiffer the card will be. The most common paper stock weight for business cards is 100lb.